What You Should Know About Supply Chain Optimization

By Rebecca Jones


The supply chain is the system by which information, financial resources and products move from the supplier or manufacturer to the end consumer. There may or may not be intermediaries depending on the nature of goods or services involved. Such intermediaries include retailers and wholesalers. Proper management of this chain is needed for the business to realize maximum benefits. The process of getting the most out of it is known as supply chain optimization.

The complexity of a supply system depends on a number of factors. These include the nature of the business, the size of the market, the processes involved and the technologies on which it runs. Modern businesses have to consider a wide variety of both internal and external factors unlike in the past when internal systems were the main concern. Advancement in technology have increased the collaboration between the various players such as suppliers, manufacturers and consumers.

One has to use a various tools and process to achieve optimization. Some of them include tools that minimize operation costs (manufacturing, transport, storage and so on), inventory management tools and monitoring and evaluation processes to determine the progress being made. Regardless of what is done, the aim is to have products delivered to the end consumer by incurring the lowest costs possible while reaping as much profit as possible.

The adoption of mobile-based technologies by many of the companies involved in the supply chain has gone a long way into creating efficiency. Areas that have experienced improvements include field sales, product marketing and direct provision of goods and services to consumers. The mobile-based platforms can transmit important information such as product origin, content and manufacturing methodology among others to the prospective consumers.

One of the principles of optimization is to try and predetermine demand accurately. This is done by taking into account historical demand and predicting future events. It is possible to use this approach for aggregated data such as a specific group of customers or a type of merchandise. Safety stock levels have to be managed both for products that have steady demand as well as for those whose demand is erratic.

There is a need to analyze the core strengths of your company and its ability to coordinate the supply chain. Consider outsourcing some of the tasks so as to increase efficiency in the process. It has been established that third party providers give better value than the internal mechanism of an organization. This is because they are usually specialized in a small area of the whole process and have learnt the best practices that can be applied.

The process of optimizing is often long and quite frustrating. You need to think globally and act locally with regard to how you plan on implementing your strategy. A single decision in one area (such as manufacturing) is likely to affect other areas as well (such as marketing, transportation and distribution). Once a change has been implemented, regular reviews should be undertaken to find out whether progress is taking place.

Optimizing a supply chain is associated with a number of benefits. The most important is the fact that operation costs are markedly reduced. Customer service improves due to better predictability by the suppliers and retailers. An improvement in collaboration among the entities reduces inventory which is the desired end result.




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