Co-Branded cards are those that bears the logo of an enterprise and is issued in partnership with an issuing company. It is specially aimed at getting more customers and clients in the very competitive retail business world. Examples of these businesses are: gas stations, coffee shops, mini marts, supermarkets, shops, all these small retail businesses make use of co-branded cards.
Many issuing companies provide the services of producing co-branded cards, among them are American Express, Visa, Sierra Club visa, MasterCard. Retail businesses are mostly small forms and they include supermarkets, mini marts, shops, gas stations, car wash companies and many others. Store cards are most times confused with co-branded cards, unlike store cards which are used just with a particular store, co-branded cards can be used for other stores but when used in the retail store of which it bears the brand, special discounts and incentives are given to customers to encourage the use with this particular brand.
Benefits Co-branded credit cards provide small retail businesses with a different source of income. For every time a Co-Branded card is used, a portion of the profit is shared between the issuing company and the business venture. This helps to build the retail business. With normal credit cards, the whole amount would normally go to the lender and the issuing company in cases of prepaid card programs. With the co-branded card programs, the profit generated is shared and the business venture get a part of it as revenue.
With these profits, the retail business can be expanded and grown. With debit cards that are normally issued by the issuers, the whole profit is allocated to the issuing company and the lender alone. Co-Branded debit cards and other payment cards like prepaid card program, credit card allow extra revenue for the retail outlets.
Existing customers are less likely to switch to the competition because they get special discounts on their purchases and rewards given for using the cards. Co-branded cards can also be used to win over new customers for your business most especially if your offers and discounts are very attractive.
The old and existing consumers and clients of the business are most likely to stick around with the brand because of the good improvement and positive change how the business is run, new clients will be encouraged to join The demography of how the clients behave can be gotten easily from the use of these prepaid card programs as card issuing companies keep records.
This will save the cost of paying a demographic company to do surveys and research and overall saving business running cost. It is worthy of mentioning that for every client transaction, the issuing company is to pay the business a token which is also a source of revenue.
Getting a co-branded card program and co-branded credit cards for your retail, supermarket, Gas Station or shop is highly recommended.
Many issuing companies provide the services of producing co-branded cards, among them are American Express, Visa, Sierra Club visa, MasterCard. Retail businesses are mostly small forms and they include supermarkets, mini marts, shops, gas stations, car wash companies and many others. Store cards are most times confused with co-branded cards, unlike store cards which are used just with a particular store, co-branded cards can be used for other stores but when used in the retail store of which it bears the brand, special discounts and incentives are given to customers to encourage the use with this particular brand.
Benefits Co-branded credit cards provide small retail businesses with a different source of income. For every time a Co-Branded card is used, a portion of the profit is shared between the issuing company and the business venture. This helps to build the retail business. With normal credit cards, the whole amount would normally go to the lender and the issuing company in cases of prepaid card programs. With the co-branded card programs, the profit generated is shared and the business venture get a part of it as revenue.
With these profits, the retail business can be expanded and grown. With debit cards that are normally issued by the issuers, the whole profit is allocated to the issuing company and the lender alone. Co-Branded debit cards and other payment cards like prepaid card program, credit card allow extra revenue for the retail outlets.
Existing customers are less likely to switch to the competition because they get special discounts on their purchases and rewards given for using the cards. Co-branded cards can also be used to win over new customers for your business most especially if your offers and discounts are very attractive.
The old and existing consumers and clients of the business are most likely to stick around with the brand because of the good improvement and positive change how the business is run, new clients will be encouraged to join The demography of how the clients behave can be gotten easily from the use of these prepaid card programs as card issuing companies keep records.
This will save the cost of paying a demographic company to do surveys and research and overall saving business running cost. It is worthy of mentioning that for every client transaction, the issuing company is to pay the business a token which is also a source of revenue.
Getting a co-branded card program and co-branded credit cards for your retail, supermarket, Gas Station or shop is highly recommended.
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It is suggested that supermarkets, gas stations to get Co-Branded Credit Cards as it will help their businesses expand and it should be noted that issuing companies like MasterCard and visa have the best prepaid card programs.