Postcards are rectangular thick paper or thin cardboard meant to write and mail without an envelope and could either require stamps or have one already printed on it. Novelty postcards are those made from materials uncommon for this use. These cards usually have images printed on them which can either be paintings, tourist destinations, buildings, vehicles and portraits while blank ones are also available.
There are various reasons for sending this instead of normal letters, aside from being a cheaper alternative, like showing the receiver where you are currently sending it from. Another is for business to market their products and services using postcard advertising and mailing it to people. Here are several tips to maximize their effectiveness to produce sales leads or increase website traffic.
Make sure this are sent to prospects who might be interested with the offer and had the history of acting on their interests. Example is in sending it to those who requested details regarding products and services which is similar to the ones you offer. These lists could be acquired through the majority of mailing lists brokers.
Design your postcard to look like it came from a friend with a message for you and not a magazine ad which is printed on it. This might make the readers react with pleasant emotions when the card looks friendly instead of the usual harsh reactions they have for advertisements. Doing this can boost the number of replies.
Do not use postcards in closing the sales because the information needed for making such decision will not fit the space it has. Use it in generating inquiries instead by briefly mentioning the main benefits they might get from these offers. Then motivate them in asking for further information with your contact number and website printed.
Because no envelopes are used to send postcards, messages are able to be read directly which is unavoidable for most people. Use this advantage in writing a message that immediately captures their attention and is direct to the point. Make it brief as well as easy to read to make them readable even with just a glance.
Send them via first class mail services as these are more expensive than standard ones with a few cents only if its size fits the requirement. Their delivery would be prioritized compared to other classes that means they will arrive faster to receivers you intended. This has the chance also of producing more replies coming from your targeted customers.
Time their arrival for either Tuesdays or Wednesdays when sending them because these days usually have lighter mail volume than others. This means your postcards have less competition with other mails delivered together with them that day. Monday is the day to avoid because this is the busiest one for most people.
Avoid spending much with your designs and prints because colorful and elegant ones are expensive unless these services are what you offer. Those with simple designs can just be made using your own computer and print it yourself or with the help of printing companies. Be sure to follow these tips if you want an increase of website traffic or sales.
There are various reasons for sending this instead of normal letters, aside from being a cheaper alternative, like showing the receiver where you are currently sending it from. Another is for business to market their products and services using postcard advertising and mailing it to people. Here are several tips to maximize their effectiveness to produce sales leads or increase website traffic.
Make sure this are sent to prospects who might be interested with the offer and had the history of acting on their interests. Example is in sending it to those who requested details regarding products and services which is similar to the ones you offer. These lists could be acquired through the majority of mailing lists brokers.
Design your postcard to look like it came from a friend with a message for you and not a magazine ad which is printed on it. This might make the readers react with pleasant emotions when the card looks friendly instead of the usual harsh reactions they have for advertisements. Doing this can boost the number of replies.
Do not use postcards in closing the sales because the information needed for making such decision will not fit the space it has. Use it in generating inquiries instead by briefly mentioning the main benefits they might get from these offers. Then motivate them in asking for further information with your contact number and website printed.
Because no envelopes are used to send postcards, messages are able to be read directly which is unavoidable for most people. Use this advantage in writing a message that immediately captures their attention and is direct to the point. Make it brief as well as easy to read to make them readable even with just a glance.
Send them via first class mail services as these are more expensive than standard ones with a few cents only if its size fits the requirement. Their delivery would be prioritized compared to other classes that means they will arrive faster to receivers you intended. This has the chance also of producing more replies coming from your targeted customers.
Time their arrival for either Tuesdays or Wednesdays when sending them because these days usually have lighter mail volume than others. This means your postcards have less competition with other mails delivered together with them that day. Monday is the day to avoid because this is the busiest one for most people.
Avoid spending much with your designs and prints because colorful and elegant ones are expensive unless these services are what you offer. Those with simple designs can just be made using your own computer and print it yourself or with the help of printing companies. Be sure to follow these tips if you want an increase of website traffic or sales.
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