When we refer to LinkedIn automation, we are talking about a software plugin that you add to your web browser. This plug records the search string you set up in Sales Navigator or Advanced Search, then tells your browser to auto-visit all of the profiles.
LinkedIn automation is a tactic that uses a Chrome browser extension to instruct your profile to automatically visit a large number of target profiles. What happens is that a small percentage of those people will see you visited and want to connect with you. Of course, some of those folks will want to sell you something, but the majority will be actual relevant target customers. Each invitation you get becomes a warm lead.
Ideally, the people who view your profile and ask you to connect would be a match to your ideal target customers. The beauty of this strategy is you do the initial search, so you are defining the population of people (hmmm...your ideal customer profile, perhaps?) who might visit you back and invite you to connect.
The strategy starts with the initial search using Sales Navigator or Advanced Search. You want these searches to match your ideal target customer profile. This means doing a customer avatar or profile first, figuring out the keywords, locations, etc. You are defining the population of people to search for so they match your ideal customer profile. This means the people who visit you back and ask you to connect will automatically be in the ballpark for a potential sale.
You need to prepare your profile first so it's compelling to your sales prospects. That means writing most or all of your profile in terms of what a potential buyer wants to know. What do you do? How do you solve my problems? If I think you can do that, how do I contact you easily?
Publishing good content on LinkedIn is very important. When somebody visits a bare profile with no Posts, there is nothing other than your Summary to tell them the value you provide. Having a few Posts with high quality images, catchy titles and helpful content on a topic of interest is ideal. This establishes your credibility and authority in your market, and makes you a valued resource, not just "some sales person". Without content, visitors won't see value in connecting with you and using automation won't get the results you're looking for.
A few other tactics are required to get your profile found and make it engaging to potential customers and clients. Without these in place, the critical step of a potential connection turning into a 1st-degree connection won't happen.
Engaging with Posts and Updates on LinkedIn is also important. The more your name and profile byline shows up in different channels, the more comfortable potential customers will feel when it comes time to reaching out. Commenting and sharing other people's content exchanges social points and leads to reciprocal sharing, meaning your content and value proposition will get spread around the massive LinkedIn community without you putting in any additional effort. This is effectively free advertising.
Keywords and skill endorsements are important on LinkedIn. Without these LinkedIn's search engine won't return your profile when a potential buyer is looking for your product or service.
Optimizing your profile so your sales prospects will get value from it is important before launching a LinkedIn automation effort. This will boost your results by 20-50% and it's well worth the time spent.
Joining and participating in LinkedIn Groups is also very important for LinkedIn Automation to work. Groups show up as a shared connection or common interest when somebody sees your profile. This can attract them to connect with you.
Consistency is crucial when using automation tools. This is a numbers game, so having a daily plan for content, engagements, messaging and auto-visiting profiles is important. It doesn't have to take a lot of your day. Just schedule time each day or 3 times per week, whatever works for you.
It's very valuable to have a daily checklist to support you and keep yourself on track. A consistent process can be rewarding, knowing you're doing something that will maximize your investment in LinkedIn.
It's recommended with LinkedIn Automation that you run it in the background while you do your normal daily work. You can't use your account while it's running, so timing it in the early morning or late afternoon, or even weekends, is good. This creates a new inbound lead generation channel while you work on your normal outbound prospecting, meetings, RFIs, contracts, calls, and so forth.
LinkedIn automation is a tactic that uses a Chrome browser extension to instruct your profile to automatically visit a large number of target profiles. What happens is that a small percentage of those people will see you visited and want to connect with you. Of course, some of those folks will want to sell you something, but the majority will be actual relevant target customers. Each invitation you get becomes a warm lead.
Ideally, the people who view your profile and ask you to connect would be a match to your ideal target customers. The beauty of this strategy is you do the initial search, so you are defining the population of people (hmmm...your ideal customer profile, perhaps?) who might visit you back and invite you to connect.
The strategy starts with the initial search using Sales Navigator or Advanced Search. You want these searches to match your ideal target customer profile. This means doing a customer avatar or profile first, figuring out the keywords, locations, etc. You are defining the population of people to search for so they match your ideal customer profile. This means the people who visit you back and ask you to connect will automatically be in the ballpark for a potential sale.
You need to prepare your profile first so it's compelling to your sales prospects. That means writing most or all of your profile in terms of what a potential buyer wants to know. What do you do? How do you solve my problems? If I think you can do that, how do I contact you easily?
Publishing good content on LinkedIn is very important. When somebody visits a bare profile with no Posts, there is nothing other than your Summary to tell them the value you provide. Having a few Posts with high quality images, catchy titles and helpful content on a topic of interest is ideal. This establishes your credibility and authority in your market, and makes you a valued resource, not just "some sales person". Without content, visitors won't see value in connecting with you and using automation won't get the results you're looking for.
A few other tactics are required to get your profile found and make it engaging to potential customers and clients. Without these in place, the critical step of a potential connection turning into a 1st-degree connection won't happen.
Engaging with Posts and Updates on LinkedIn is also important. The more your name and profile byline shows up in different channels, the more comfortable potential customers will feel when it comes time to reaching out. Commenting and sharing other people's content exchanges social points and leads to reciprocal sharing, meaning your content and value proposition will get spread around the massive LinkedIn community without you putting in any additional effort. This is effectively free advertising.
Keywords and skill endorsements are important on LinkedIn. Without these LinkedIn's search engine won't return your profile when a potential buyer is looking for your product or service.
Optimizing your profile so your sales prospects will get value from it is important before launching a LinkedIn automation effort. This will boost your results by 20-50% and it's well worth the time spent.
Joining and participating in LinkedIn Groups is also very important for LinkedIn Automation to work. Groups show up as a shared connection or common interest when somebody sees your profile. This can attract them to connect with you.
Consistency is crucial when using automation tools. This is a numbers game, so having a daily plan for content, engagements, messaging and auto-visiting profiles is important. It doesn't have to take a lot of your day. Just schedule time each day or 3 times per week, whatever works for you.
It's very valuable to have a daily checklist to support you and keep yourself on track. A consistent process can be rewarding, knowing you're doing something that will maximize your investment in LinkedIn.
It's recommended with LinkedIn Automation that you run it in the background while you do your normal daily work. You can't use your account while it's running, so timing it in the early morning or late afternoon, or even weekends, is good. This creates a new inbound lead generation channel while you work on your normal outbound prospecting, meetings, RFIs, contracts, calls, and so forth.
About the Author:
LinkedIn automation can help boost your sales when combined with the right daily process. To help you to beat your sales targets check out this Ideal LinkedIn Daily Sales Checklist